About
DAIICHI MISSION
We create the future of baby’s life
DAIICHI CORE VALUE
DAIICHI has been wholeheartedly dedicating to
make the safest baby products!
We create the value of happiness so that safety
and comfort can always melt into the lives
of our children as the future generation
DAIICHI is never afraid of change.
In order to make safer products in better quality,
even at this moment, we’re constantly researching,
developing and challenging to make the better
future of our children
DAIICHI STRENGTH
- Various product line-ups by ages and functions
- Developing safe materials such as Anti-bacterial fabric and bamboo fabric
- Strict quality control by experts with 20 years of experience
- Excellent safety recognized both in the country and internationally
1981 | 1981. 11 | Established Jeil Indutry (Primary vendor of Asia Motors and KIA Motors) |
2001 – 2010 |
2001. 05 | Eastablished Jeil Indutry Corporation, and changed business into baby car seat |
2002. 01 | Agabang Co., Ltd., Happyland F&C Co., Ltd. Signed a contract to supply famous baby brands in Korea | |
2003. 01 | Boryeong Mediance Co., Ltd., Zero to Seven Co., Ltd. Signed a contract to supply famous baby brands in Korea | |
2005. 05 | Changed the company names to DAIICHI | |
2005. 08 | Korea Transportation Safety Corporation (Korea Transportation Safety Authority contract 2005-2010) | |
2007. 06 | Acquired the new standards baby car seat firstly in Korea | |
2008. 11 | Received a Prime Minister citation for safety standarad | |
2010. 04 | Acquired European safety certificate ECE R44.04 firstly in Korea | |
2010. 10 | Japan’s largest baby brand Pigeon signed an export contract |
2011 – 2020 |
2011. 01 | Ranked No.1 in safety of baby car seat in KBS ‘Consumer Reports’ |
2011. 08 | Accreditation of the International Standard for Environmental Management ‘ISO 14001’ | |
2012. 08 | Completion of the second plant and the new headquarters building | |
2012. 12 | Awarded ‘Export Tower’ on the 49th Trading Day | |
2013. 03 | Industry’s First Two-Way Built-in ISOFIX Car Seat Launched | |
2014 | Export to Russia, Singapore | |
2014. 01 | First7, First Touch-FIX(0~7 years old) car seat launched | |
2014. 09 | “First7 Touch-Fix” got the 2014 Korea’s Best New Product | |
2015 | Export to China, Thailand, Malaysia | |
2015. 01 | Export Agreement with Hong Kong Trade World Solutions | |
2015. 06 | D-Guard Toddler(1~12 years old), D-Guard Junior(3~12 years old) car seat launched | |
2015. 07 | Export Agreement with BB World in China | |
2016. 02 | Korea’s Happiness and Social Contribution Award Winner in the Welfare and Social Contribution category | |
2016. 02 | “Friendy” Car seat launched for 0-5 years old | |
2016. 04 | MOU signed with the Citizens’ Association in Korea for the Safety of Infants’ Traffic | |
2016. 08 | “All-in-one 360 i-Size”(0~5 years old) Car seat launched | |
2016. 12 | Awarded ‘Next generation world-class merchandise’ hosted by the Ministry of Trade, Industry and Energy | |
2017 | Export to India | |
2017. 03 | Car seat accessory: Neck pillow / Butterfly pillow / Blanket launched | |
2017. 08 | An MOU was signed with Goyang City in Gyeonggi-do Korea to seat belts for pregnant women on public transportation | |
2017. 09 | One-FIX360(0~5 years old) launched, first swivel car seat in Korea | |
2017. 11 | Recerived a citation from Minister of Trade, Industry and Energy on Product Safety Day | |
2017. 12 | “One-fix 360” selects Great Design (GD) by the Korea Design Promotion Agency | |
2018. 04 | First7 Plus(0~7 years old) car seat launched | |
2018. 08 | V-Guard Toddler(1~12 years old), V-Guard Junior(3~12 years old) car seat launched | |
2018. 08 | Louis 3in1 All-in-One baby carrier, Louis Sports hipseat carrier(3~36 months) | |
2018. 08 | launched ‘Zero Care’ on air, the first TV commercial in the industry | |
2018. 08 | TVCF ON-AIR | |
2018. 10 | Dualwell(0~5 years old), Sporty Junior(3~12 years old) Latch Fix Car seat launched | |
2019 | Export to Romania, Ukraine | |
2019. 01 | “One-fix 360” Wins Hong Kong Baby Products Expo ‘Merit Awards’ | |
2019. 03 | The industry’s first women-only taxi, Weigo Lady in Korea, offers a car seat (One-Fix 360, V-Guard) | |
2019. 06 | Louis Sports baby carrier launched | |
2019. 06 | Louis convertible stroller ALLEE(0~36 months) launched | |
2019. 07 | Junior car seat accessories launched in 3 types (stick pillow, neck pillow, head supporter) | |
2019. 12 | Korea, Gyeonggi-do Governor Awarded for Distinguished Service | |
2019. 12 | Winner of ‘Minister of Trade, Industry and Energy Award’ at Korea Design Award | |
2020 | Export to Indonesia | |
2020. 01 | First launched Anti-bacterial fabrics in car seat industry | |
2020. 06 | Two types of accessories launched (Seat Protector, Cool Seat) | |
2020. 08 | Portable car seat ‘Easy Carry’ that can be fixed in both 2 & 3 point vehicle seat belt is launched | |
2020. 09 | Premium Edition Launched (One-fix 360, V-Guard Todler, V-Guard Junior) | |
2020. 09 | Korea’s only 2-in-1 windbreaker + goose warmer launched | |
2020. 10 | V-Guard selects Great Design (GD) by the Korea Design Promotion Agency |
2021 | 2021. 01 | Portable Air Purifier ‘RELIEV air’ launched |
2021. 02 | 360 degree Rotational First Seven 360(0-7 years old) launched | |
2021. 02 | Global brand ‘Bliva Zero Seven’ launched | |
2021. 04 | “Air Pocket 2” is launched as a ventilation cool seat | |
2021. 05 | First in the industry to enter Market Kurly in Korea | |
2021. 05 | “Bliva Zero Seven” Wins in ‘Money Today(Korean broadcasting channel)’ ‘2021 Innovative Technology Awards’ | |
2021. 07 | “Air Pocket 2 Junior” is launched as a ventilation cool seat | |
2021. 08 | ‘Louicre’ wrap carrier(3-36 months) launched | |
2021. 08 | Export to Japan, Australia | |
2021. 09 | Mid-sized stroller ‘SMOOZ’ launched | |
2021. 09 | “V-Guard Junior” Selected as ‘Global Living Luxury’ in Korea | |
2021. 10 | Celebrity Sayuri’s son “Jen” is selected as a DAIICHI model | |
2021. 11 | Folding ‘Tic-Toc Hip Seat’ is launched | |
2021. 11 | Baby News “Brand of the Year Grand Prize” |
2022 | 2022. 02 | 3D Air Mesh Fabric Car Seat ‘V-Guard Todler Air / Junior Air’ Launched |
2022. 02 | Mid-sized stroller ‘SMOOZ’ Nordic Ivory Color launched | |
2022. 03 | “All-in-One 360 i-Size” for 0-12 years old car seat launched | |
2022. 04 | “Air Pocket 2 Toddler” is launched as a ventilation cool seat | |
2022. 05 | Junior Car Seat is enter ‘Emart Traders’ | |
2022. 07 | Export to Turkiye, Netherlands | |
2022. 08 | Folding ‘Tic-Toc All-in-One Carrier’ is launched | |
2022. 11 | Export to Singapore |
2023 | 2023. 01 | Europe i-Size certification for the first time as a MADE IN KOREA product. ‘One Fix 360 Season 2’ launched |
2023. 03 | Air-lead fabric ‘One Fix 360 Liu’ and ‘V Guard Liu’ launched | |
2023. 07 | Portable Car Seat ‘Easy Carry 2’ Launched | |
2023. 08 | Export to Vietnam | |
2023. 09 | ‘All-in-One 360 i-Size Signature’ Wadiz Funding Reach 5,804% | |
2023. 09 | High-end Mid-sized stroller “The Prime” launched | |
2023. 10 | Base-type basket car seat ‘Lead-fix i-Size’ launched | |
2023. 10 | Kakao T Venti Car Seat Reservation Team Launched Service | |
2023. 10 | Korea Population and Health Welfare Association Official Sponsor of Pregnant Women’s Day | |
2023. 11 | Jeju Island in Korea, SOCAR’s Car Seat Service Launched | |
2023. 11 | ‘One-Fix 360 Season 2’ won the Minister of Trade, Industry and Energy Award at the Korea Invention Patent Competition | |
2023. 11 | Reclining Junior Car Seat ‘Multi i-Size’ Launched. |